Crafting compelling website copy is a must in today’s digital world. Knowing how to write engaging text is key to keeping your audience’s attention. In this beginner’s guide, let’s dive into some practical tips with easy-to-understand examples that’ll help you step up your website copy game.
Understanding your audience: Starting point for great website copy
Understanding the people you want to reach is the most important part of writing good website copy. Before you put pen to paper (or fingers to keyboard), realise who you’re speaking to. Are they young people with technological skills or experts looking for industry knowledge?
If your audience is fitness fans, make sure that the way you talk and write about fitness fits with their desire to live a healthy life. Use bright pictures of people doing a variety of fitness routines.
Create a strong value proposition
It is important that you successfully communicate the unique advantage that your product or service brings to customers. Highlight the things that set you apart from the other businesses in your industry and the reasons why visitors should choose your products and services.
Think about selecting a brand that specialises in natural and green products. In order to demonstrate the positive influence that your products and services have on the environment, you should use pictures that demonstrate reduced carbon footprints, recyclable packaging, or sustainable sourcing.
Use simple, precise language
Avoid unnecessary jargon and make your terminology simple. Make it simple for your audience to understand the benefits of your product or service by avoiding confusing phrases.
If you’re promoting a software solution, explain the technical characteristics in simple language. Use screenshots or infographics to demonstrate the simplicity of your platform’s usability.
Make content that can be scanned
People who read online often scroll instead of reading everything. Make it easy for people to find the information they need by breaking up your text into bite-sized pieces, using subheadings, and adding bullet points.
Let’s say that you have a vacation website that has guides to different places to visit. Use catchy headings and beautiful pictures of each location to organise your content. Use bullet points to draw attention to important travel tips and places.
Put the power of emotion to work for you
Emotions can drive people to do things. Make a personal connection with your audience by making them feel things that are related to your brand.
If your website sells products related to the care of pets, use the emotional connection between animals and their owners. Use touching pictures that show how pets make people happy and make them company.
Optimise for SEO
To get more people to see your website, make sure the copy is search engine optimised. Find keywords that are relevant to your business and use them in your content.
If you’re a fashion store, use trendy fashion keywords in your blog posts and product descriptions. Along with relevant phrases, include images that show off your newest collections.
Writing great website content is like creating art—it needs creativity, strategy, and a good knowledge of who you’re talking to. Use visuals, tell stories, and be clear about what makes you special to stand out in the busy online world.
