Voice search optimization: Adapting to the rise of AI
Voice search is changing the way we interact with the internet. Gone are the days of simply typing in our queries. We’re now asking questions, having conversations, and issuing commands – all with our voices. This shift has huge implications for how businesses and websites need to approach search engine optimisation (SEO). What is voice […]
Using humor in branding: When and how to do it right
Humor, the universal language that breaks down barriers, instantly connects us, and leaves us feeling warm and fuzzy. So, why wouldn’t you want to leverage the benefits of your branding strategy? Humor in branding, when done correctly, can have a significant impact on brand recall, engagement, and loyalty. But, before you unlock your inner comedian, […]
Tourism marketing: Secrets to attract travellers to your destination
People’s insatiable desire to discover new things and learn about other cultures drives the travel and tourism business to be a global powerhouse. In today’s very competitive world, having lovely beaches or towns isn’t enough. Tourism marketing is a smart way for destinations to bring in tourists, keep them coming back, and boost the economy. […]
The power of Google People Card: Your online personal brand
The Google People Card is a tool that has become very popular. With this cool new feature, anyone can make a virtual business card that makes it easier for others to find and get in touch with them on the most popular search engine in the world. What is a Google People Card? People who […]
Moving forward: 2024 Digital marketing trends
As we move forward into the year 2024, the constant evolution of the online environment continues to completely transform the way in which businesses interact with their target audiences. Let’s take a look at the 2024 digital marketing trends and what we can expect. Video marketing dominance It’s no secret that video marketing is powerful, […]
How to use WhatsApp for marketing? 7 useful tips
WhatsApp has become known as a powerful platform, providing businesses with one-of-a-kind opportunities to connect with their audience on a more personal level. Which strategies and tactics can help your brand reach new heights through effective WhatsApp marketing? 1. Building your WhatsApp business profile The first step in your journey is to create a WhatsApp […]
Elevating the guest experience: A hospitality marketing guide
Welcome to a world where the art of hospitality marketing is about providing an experience that people will remember. In this text, we’ll look at the ever-changing landscape of hospitality marketing, exploring the methods that not only attract but also improve guests’ stays. Whether you’re a hotelier, restaurateur, or part of the broader hospitality business, […]
Embracing Elegance: Pantone’s Peach Fuzz – The Colour of 2024
Colour is like a language that doesn’t need to be spoken. It can make you feel things, set your mood, and leave a lasting impact. The Pantone colour of the year for 2024 is Peach Fuzz, which is a great mix of warmth, sophistication, and a bit of nostalgia. Peach Fuzz is a soft, nuanced […]
The power of on-page SEO Optimisation: A beginner’s guide to increasing website visibility
On-page SEO optimisation is a constantly changing field where every change you make to your website can have a big effect on how search engines see it. This guide will walk you through the meaning of on-page SEO and show you why it’s important for increasing your website’s performance. Understanding On-Page SEO optimisation On-page SEO […]
Community branding: Building brand loyalty
When it comes to your company, a brand is more than simply a logo or phrase. It is what people think of your business and how it is known. If you have a powerful brand, it will be easier for you to attract and keep customers and establish trust. What is community branding? Community branding […]