Using humor in branding: When and how to do it right
Humor, the universal language that breaks down barriers, instantly connects us, and leaves us feeling warm and fuzzy. So, why wouldn’t you want to leverage the benefits of your branding strategy? Humor in branding, when done correctly, can have a significant impact on brand recall, engagement, and loyalty. But, before you unlock your inner comedian, […]
How much should I charge for a logo design? 6 tips to help you
Creating a unique and memorable logo is an important phase for any company, as it represents a visual expression of its identity. As a new designer, you’re probably asking yourself, “How much should I charge for a logo design?” It takes careful thought to find the right balance between paying for your skills and keeping […]
Community branding: Building brand loyalty
When it comes to your company, a brand is more than simply a logo or phrase. It is what people think of your business and how it is known. If you have a powerful brand, it will be easier for you to attract and keep customers and establish trust. What is community branding? Community branding […]
The importance of brand voice: Creating a unique personality for your company
A unique brand voice can help you stand out in today’s crowded marketplace, where brands compete for clients’ attention and loyalty. Your brand’s voice is the unique tone that comes over in all of your communications, be they written, social media, or customer service-related. Your brand’s voice is the sum of its values, purpose, and […]
Web design for start-ups: Building a brand identity online
Your website is your company’s digital storefront, and it’s often the first impression potential customers will have of your brand. That’s why it’s so important to invest in web design that is both visually appealing and user-friendly. Web design for start-ups is a unique challenge. You need to create a website that is not only […]
How to use Instagram to promote your restaurant: 8 Tips and tricks
Instagram, with its visually driven platform and massive user base, offers a unique opportunity for restaurants to connect with potential customers, showcase their culinary creations, and build a loyal following. How do you use Instagram to promote your restaurant? Whether you’re a seasoned restaurateur or just starting out, mastering Instagram marketing can significantly boost your […]
What is storytelling in branding?
Storytelling in branding is the practise of using stories to connect with your target audience and build a relationship with them. It’s a powerful way to humanise your brand, make it more memorable, and convey your brand values. Why is storytelling in branding important? People are wired for stories. We’ve been telling and listening to […]